ReCreate Generates Enthusiasm for Botanical Lifestyle Brand with Charlotte’s Web CBD

– Advertisement –

Charlotte’s Web Holdings is expanding its portfolio with the introduction of ReCreate, a new brand aimed at younger consumers who value natural wellness solutions. ReCreate products will leverage Charlotte’s Web’s scientific rigor, quality, and transparency, and will initially launch for sports and fitness. The brand will increase access to NSF-certified broad-spectrum CBD and functional botanical products. ReCreate aligns with the company’s partnership with Major League Baseball and its innovation commitment to NSF Certified for Sport CBD products. The brand will launch its teaser CBD tincture on www.RecreateYou.com at the top of the season and release innovative new product formulations and formats later this year.

Designed for young and active wellness seekers, ReCreate is formulated from NSF-certified broad spectrum hemp CBD extracts

Charlotte’s Web Holdings, Inc. (“Charlotte’s Web”), the leading cannabidiol (“CBD”) hemp extract wellness products market leader, is expanding its portfolio of brands with the introduction of ReCreate. This new brand is a mainstream lifestyle destination for Millennials and GenZers who are looking for attractively priced broad-spectrum products that are designed to meet their natural wellness needs. These products leverage the scientific rigor, quality, and transparency that Charlotte’s Web is renowned for.

– Advertisement –

ReCreate is focused on meeting the needs of younger consumers who value natural wellness solutions. The brand aims to increase access to NSF-certified broad-spectrum CBD and functional botanical products versus synthetic cannabinoid and isolate CBD options. This focus aligns with the Company’s partnership with Major League Baseball and its innovation commitment to NSF Certified for Sport CBD products.

“The brand strategy is poised to capitalize on the growing trend of CBD infused functional botanical wellness formulations for self-care and mental well-being among Millennials and GenZers, who make up approximately 47% of a multi-billion-dollar CBD market,” said Jacques Tortoroli, CEO. ReCreate by Charlotte’s Web initially launching for sports and fitness represents the first step in its expansion into lifestyle cultural verticals.

ReCreate products have secured early interest from leading retailers including Fresh Thyme, The Vitamin Shoppe, and will also be distributed through Southern Glazer’s Wine & Spirits, to be introduced this Fall. The digitally native brand will launch its teaser CBD tincture on www.RecreateYou.com at the top of the season and release innovative new product formulations and formats later this year.

– Advertisement –

“The shared ethos of Charlotte’s Web and MLB’s partnership recognizes the importance of an athlete’s mental state in achieving greatness,” said Jared Stanley, Co-Founder and COO of Charlotte’s Web. “Through ReCreate’s innovative products, professionals, fitness enthusiasts, and novices can revolutionize their approach to sports by enhancing a calm and focused mind, while also helping to…”

ReCreate is designed for young and active wellness seekers who want to access NSF-certified broad spectrum hemp CBD extracts. This new brand is focused on meeting the needs of younger consumers who value natural wellness solutions. ReCreate aims to increase access to NSF-certified broad-spectrum CBD and functional botanical products versus synthetic cannabinoid and isolate CBD options.

Charlotte’s Web plans to promote ReCreate products as part of its league sponsorship across MLB media platforms such as MLB.com & MLB Network and at MLB Jewel Events including All-Star Week and the World Series presented by Capital One. ReCreate is the first step in its expansion into lifestyle cultural verticals.

In the end, ReCreate represents a major expansion of Charlotte’s Web’s product offerings. The brand is designed to meet the needs of younger consumers who value natural wellness solutions. ReCreate products leverage the scientific rigor, quality, and transparency that Charlotte’s Web is renowned for. The brand aims to increase access to NSF-certified broad-spectrum CBD and functional botanical products versus synthetic cannabinoid and isolate CBD options.

Read more here: Source link

Leave a Reply

Your email address will not be published. Required fields are marked *